Time and time again people have asked me how it is that I am able to devise campaigns that blow the competition out of the water. As an award winner for advertising in many sectors, I believe that it is not so much what I am printing, but rather how I think. I’ve said before that thinking outside of the box is the only way to stay ahead, but there’s much more to the story than meets the eye.
In thinking outside of the box, you learn to understand how people think and what advertising techniques work on which audiences. For example, I would never use print advertising to advertise a hip new gadget, nor would I use social media advertising to advertise a product that the elderly might be interested in
All about psychology
Now I don’t claim to have a degree in psychology, however, I have been in the advertising game long enough that I know how people respond to certain types of advertisement. The key to staying ahead of the curve is not necessarily being an expert in psychology, but rather paying attention to what works and what doesn’t work and examining why.
It isn’t so much that some people are better able to comprehend certain types of advertisements, but rather people simply use different mediums depending on when they grew up. Younger generations tend to respond better to online advertisements, while older generations gravitate toward print and television ads. The key is finding the right demographic and the right ads