The art of the paved road

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When people think about art, they often think about something creative, something that people enjoy for pleasure. However, when I think of art, I think of something that not only is beautiful, but can be functional as well. Think in terms of architecture, and in this case, with roads. One of the companies with which I’m associated, BayC Asphalt, Concrete & Brick Pavers, is one company that comes to mind.

A concrete company for hire, they specialize in a number of concrete projects done with the utmost in professionalism and precision, and is a company that I view as an artistic entity capable of stunning results in terms of how they do business and the result of their finished product. However, I had not always seen manual labor as a form of art, and oftentimes, people separate the two.

What changed

What changed for me regarding viewing manual labor as art was some work I saw with brick paving. Affordable brick pavers actually serve as a higher form of art that is not only practical, but beautiful as well. The ornateness involved with the finished product was something that I took notice to, but never really thought about. Think of some of the most historic cities in the world, they all have one thing in common, beautiful sidewalks.

So when you think about it that way, it becomes clear that art can not only be something created for the sake of pleasure, but something created for the sake of practicality too. We appreciate architecture as a form of art, so why should the roads we drive on and the sidewalks we walk on be any different?

Conclusion

By more closely examining brick and concrete, we can begin to determine that little separates it from the historical architecture that graces many art history books. And while the process is different now, it still serves as a practical beauty that people can enjoy the look of and appreciate it for the art that it is. The next time you walk down a beautiful city sidewalk, consider the work that went into it and the artistic vision it took.

The art collective

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During my time in art school I wanted to spend as much time with other artists as possible. One way in which I was able to do this was in the form of an art collective. Sort of a workshop for artists, the commune as it was called offered a way for me to hone my skills and network with people with the same goals and talents as myself.

Truly one of the best experiences in my life, this provided an insight not only into the minds of other artists, but into the industry itself. In today’s day and age, networking is everything. No matter how talented you are, it takes a special kind of connection in order to make it in this world.

Valuable experience

What many artists don’t understand is that talent doesn’t mean everything. Sure, it is possible to make it on your own if you are talented enough, but everyone needs a helping hand once in awhile. The art commune provided me with what I needed to build a lasting network of artists that have helped me on my way.

A quick web search will return a number of these results, each with its own perks and ways of living. Found all over the United States and around the world, art communes are something I would recommend for anybody looking to break into the field. Run by experienced, talented individuals, it offers a way in which artists can achieve more.

A matter of taste

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As an artist, something has always bothered me about the way in which taste is discussed. Many people believe that critics are unnecessary in the world of art and that people should just like what they like. In fact, this is a debate that ranges in many different cultural circles. On one hand, disregarding the critics means that there is no benchmark with which to judge quality.

On the other hand, paying too much attention to critics means that you are not giving people enough credit to judge their own opinions. So what is the answer? Well, the answer is complicated and there may not even be an answer. Critics should have a purpose in this world, but should it be to influence people as much as they do?

Complicated further

What makes this topic even more complicated is the fact that critics are usually all over the place, and even when there is a general consensus, it becomes something that influences social commentary rather than it being an absolute of how good or bad something is.

It is also a matter of wondering if you are wrong for liking something. People often refer to these as guilty pleasures, but should anything you like cause you to feel guilty? Some would say yes, but others would say that it is up to the individual.

Conclusion

Whether you believe the critics or not, there comes a point where taste is subjective and up to the individual. Like what you like, and the critics will do the same.

The art of brewing

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When we think of art, we usually think of painting and sculpture. However, art can come in a variety of different forms, especially in the form of food and drink. Having spoken with many artists from many different walks of life, I recently learned the art of brewing from a gentleman at http://www.hardciderlover.com.

A true craftsman, he explained the in-depth process of brewing and how it is not only much more involved than people may think, but it is also an art form. Using only the finest ingredients, the hard cider begins with real apples that undergo a unique fermentation process before the unique flavors are added.

A cider for every occasion

Depending on the season, there are a number of ciders with different flavors and textures, adding to the diversity of an already artistic way of brewing alcoholic beverages. It becomes an exercise in brewing the perfect drink no matter the day and no matter the occasion, which takes artistic talent.

Perhaps what is most impressive about the art of brewing is the fact that each individual beer is crafted to perfection using a unique process that takes a great deal of thought and preparation. In no other area of food and drink is it as important to pay attention to every step in the brewing process in order to create the product that people crave.

Conclusion

Hard cider is, in many ways, a movement wherein those passionate about the process gather and share ideas in order to innovate how and why people enjoy cider. The way in which art bleeds into food is truly an amazing feat. Giving people the option to enjoy cider in many different ways, which truly excites the mind and sparks creativity.

The process is nothing short of amazing, turning fresh ingredients into an enjoyable beverage for virtually any occasion. As an artist, I appreciate all types of art, even those that many see as unconventional. Brewing and food are now the new avenue of art that is experiencing innovation and quickly becoming a pure form of art, not just a way to make libations.

Art in architecture

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Art comes in all shapes, sizes, and areas of life, and architecture is just one of the arenas in which art really connects with us. From buildings to the pavement on which we drive, art is all around, as long as you know where to look for it. For the past few years, the city in which I live has undergone a number of changes architecturally, which I have noticed has become much more modern and artistic.

Think of famous architects that have helped not only redefine how our buildings are designed, but also how art is being redefined as well. In some ways, roads and buildings are just as much art as they are a crucial part of how we live.

Preserving the art

In order to preserve the architecture on which we depend, it is essential that we understand that all art is important and that we should work together to keep it intact. It is time that we respect art in the same way that we respect infrastructure, knowing that both play a large role in what we describe as being human.

Art in architecture is not new, but it is quickly becoming a vein of art that is increasingly popular in today’s day and age. Art in all of its forms helps us realize how far we’ve come as a species and how we need to work together to preserve that heritage. Whether you are an artist or an architect enthusiast, appreciate architecture as the beautiful form of art that it is.

Staying ahead in advertising

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Time and time again people have asked me how it is that I am able to devise campaigns that blow the competition out of the water. As an award winner for advertising in many sectors, I believe that it is not so much what I am printing, but rather how I think. I’ve said before that thinking outside of the box is the only way to stay ahead, but there’s much more to the story than meets the eye.

In thinking outside of the box, you learn to understand how people think and what advertising techniques work on which audiences. For example, I would never use print advertising to advertise a hip new gadget, nor would I use social media advertising to advertise a product that the elderly might be interested in

All about psychology

Now I don’t claim to have a degree in psychology, however, I have been in the advertising game long enough that I know how people respond to certain types of advertisement. The key to staying ahead of the curve is not necessarily being an expert in psychology, but rather paying attention to what works and what doesn’t work and examining why.

It isn’t so much that some people are better able to comprehend certain types of advertisements, but rather people simply use different mediums depending on when they grew up. Younger generations tend to respond better to online advertisements, while older generations gravitate toward print and television ads. The key is finding the right demographic and the right ads

Advertising in today’s world

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As an advertiser, I have realized that advertising means listening to those that have expertise outside of your own. Take, for example advertising advice from one of my former clients, bcasphaltco.com. Perhaps the most successful concrete paving company in the region, there is much that I learned about advertising simply from hearing stories from clients.

Think for a minute that you are creating an advertising campaign for a company of which you know nothing about. You use your basic advertising knowledge to project what customers of the company will want, but without working closely with the customers, it is essentially all guesswork. What I learned from my client is how to look beyond the obvious and think about all of the outside sources that influence advertising.

Applying what I’ve learned

The best people to ask for advertising tips is actually the customers themselves. Once I heard what my client said about what drew customers in (for example, brick paving services), I realized that customers could not only provide insight into what will appeal to them, but also what services people are looking for that perhaps I was not aware of.

So what I did, was take the brick paving service and inject it into an existing advertising campaign for the company. Knowing that this was an area of concrete that I did not know about, I extended that idea and tried to inform people of the service. It turns out that I was right. Many people were not aware of the services offered by the company, even though they had done business with them before.

Conclusion

Advertising in today’s world involves taking the many externalities and applying them to an existing advertising campaign. It becomes an exercise in psychology, during which you must find out what people want and what people might not know about. When it comes to advertising in today’s global landscape, knowledge and the ability to work outside of your normal ideas is what makes or breaks and advertising campaign. Welcome to the future, where insight is the only way to truly understand what people want and how to get there.

Modern versus historic

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Since cave times, art has been a part of humanity and a way to connect with others and the world around us. We know though anthropological discovery that every culture participated in art in some fashion, and much of it has been recovered throughout time. What we know is that no matter the time frame in which it was created, art has always had the same impact on us as humans.

Now you have the debate about art and how and what is considered art. You get some people who think that art is a painting, a sculpture, a drawing, but you get others that say that art can be as simple as a carving on stone or a cave painting. There is no doubt that both are right, but where do you draw the line between what is modern art and what is ancient art?

The complicated part

Is that the term “modern” is often thrown around casually without the use of context or nuance. You get people that only reserve art for the strictest of definitions, and who call old paintings art, but ancient art. I have a problem with what is considered modern art due to the relativity of the term itself. Art created in prehistoric times were modern for the time, and just because we’ve changed our definition, it doesn’t mean that it can be applied to a historic context.

Ancient art will always be the precursor to modern, so it is time that we, as artists begin to think of both as one rather than separate.

 

Preserving art

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Much like preserving infrastructure, preserving art involves paying close attention to the surrounding environment and the way in which it is stored. Preserving art is something that is important not only for the enjoyment of the people, but for future generations to enjoy. The main mistake made when storing art is not having the proper temperature control.

Today it is not as much of a problem, since many paints can resist a number of weather effects and holds up to a number of environmental changes. However, before the advancement in paint technology, art had to be paid close attention to. What we have to do is understand that keeping art intact involves a multi-faceted approach.

How to do so

Many institutions know how to preserve art, but some are still behind the curve when it comes to knowing how to preserve art properly. What needs to happen is that curators need to know in which conditions art go undamaged so that it can be enjoyed by future generations. It becomes an exercise in science and knowing the surrounding environment.

Many great works have been lost to weather and neglect, and it is our job as art appreciators, just like with infrastructure to know what to look for and how to stop the impending decay of great works. Preserving our past involves examining our future and planning accordingly for any possible ways in which the environment can damage the art. Together, we can help preserve the past for future generations to enjoy.

The road problem

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As someone with an asphalt driveway and living in the Midwest, expansion and contraction is something that I have had to deal with on a yearly basis. Not only that, the roads on which I drive on in my suburban neighborhood often have to have companies sealcoating potholes with bitumen. With city money tied up in other things, it often takes awhile for the city to get around to repairing the roads.

Not only that, there is an extreme cost associated with repairing roads. Concrete crack repair costs along throughout the city can cost millions of dollars, and with all of that money tied up, it hardly ever gets done. Now the roads are one thing, but my driveway is something else entirely.

The solution to cracked cement

Recently, I learned of an alternative to the concrete driveway that my house came with. Brick tiled driveways do a much better job of retaining heat and stopping the surface from expanding, contracting, and eventually cracking. I was surprised to see that nobody around me had brick driveways, so I decided to give it a shot.

Before I knew it, the whole neighborhood was looking at my driveway and wondering how I had prevented it from cracking over the winter. All I had to do was tell them the science behind it, and they were sold. The Midwest can wreak havoc on driveways as well as roads. And even though we can’t help the road problem, we can give ourselves some breathing room by using brick pavers to do our driveways.

Conclusion

The most important thing to remember when choosing the proper driveway to own, it is essential that you gauge your own living situation and the environment that you are in. It is better that you choose a surface that retains heat when living in cold environments, and one that is able to get rid of heat if your problem is cracking due to the heat.

There are a number of companies out there ready to assist you in making the right decision for your driveway, and experts that can explain the science behind it.